Many businesses look to social media platforms like Facebook, Twitter and Instagram as free marketing outlets to reach consumers, and unfortunately a large number of those businesses rely on those channels as their primary marketing stream. While Social Media is a very important component of your marketing effort, organic social media is not even remotely … More Why Organic Social Media Marketing Is Not A Marketing Strategy.
While the tools we use to reach consumers is changing at a rapid pace, the underlying foundation of what we do, as designers and communicators has not changed. This blog discusses the challenges we face in communicating today, but draws on history to demonstrate the power of how understanding the industry can overcome those challenges. … More Persuasion and the Art of Engagement
An analogy I like to use when I’m asked this question is… Ask yourself this, “How much does a car cost?”. We’ve all had the experience of buying a car, and although we may not have an exact budget in mind, we have a general idea of what we are willing/able to pay. Do we … More How Much Does A Website Cost?